We teamed up with Shutterfly to help promote their MyPublisher self-publishing service. MyPublisher creates beautifully designed high-end photo books and albums and combines the ease of self-publishing with their ultimate quality. We helped MyPublisher achieve their goal of reaching a previously untapped millennial audience of photographers, designers, and self-publishers through a series of content, influence, new media and call to action marketing tactics.

 

Quick stats include:

• 5 pieces of beautiful branded content

• 2,300,000+ organic MyPublisher-branded social impressions

• 56,000+ engagements on MyPublisher-branded social (likes/comments)

• 2,000+ new Instagram & Twitter followers (89% increase in following)

• 900+ targeted new customer email signups for the MyPublisher newsletter