We teamed up with Visit Seattle, Seattle's Destination Marketing Organization, to create a campaign to achieve their list of specific yearly marketing/visitor goals and objectives.

 

Our approach to achieving these goals was to create a series of beautiful and practical branded Seattle local guides. We leveraged highly influential contributors from our Global Yodel network to create a stunning branded series of content. We distributed the content on owned media and social channels (globalyodel.com,) influencer social channels and with media partners, while encouraging audience engagement through an innovative social strategy.

 

Quick stats include:

 

• 5,000,000+ branded organic social media impressions

• 490,000+ articles of engagement on branded content (likes/comments)

• 38% increase in brand Instagram following

• 5 Visit Seattle local guide stories picked up by major travel media publications